How blogging engages with the target audience?

Blog nowadays besides influencing people can actually entertain, educate, inspire, inform or even help the audience. On my blog area (travel) people consult’s a lot blogs for information and opinions before making a decision about choosing a product (hotel, airline companies) or a destination.

“93% of online experiences begin with a search engine. And 94% of people share blog content.”

Says Liz Ayling - an experienced journalist, editor, trainer and copywriter, specialist in blogging and content development - on her online class last Friday, 30th of November, explaining why the content on the blog should be good enough for sharing, so people can have their take on it and show to their friends (what makes your views and follower’s increases).

To run a blog, more specifically a successful blog, one of the first thing one has to decide is which audience they are aiming towards. This is called the target audience. Obviously is not an easy work to do as I mentioned in my last post, it requires doing research for creating a content such as: establishing your competitor and analyse what your target are looking for. Because trying to appeal everyone in merely impossible, either in marketing, branding, business and also blogging. Your target audience is a specific group of people whom you share the same interest or passion. This can be based on age, location, profession, hobbies, gender, etc. It is important to know who your target audience is so all the energy you will be putting into work (in this case, blogging) will be invested in them.

Blogging, for instance, is most likely something personal. A blogger will share on a frequent basis a part of his/her daily life. This can be as travels, food, lifestyle and so on. The relationship shared between the blogger and the reader is a very specific one. On one hand, the readers engage themselves to follow the blog on a daily/week/monthly basis depending on the frequency the blogger is keen to post. On the other hand, the blogger also engages himself/herself to put up content in this frequency to maintain the interest that the audience has for him/her blog.